Amid a broader management shake-up, Apple on Monday fired Scott Forstall, the head of iOS, and dismissed its retail chief, John Browett. Scott was shown the door after he refused to sign his name to the letter of apology for the iOS 6 Maps app fiasco, and John for faulty implementation of staffing formula that favoured saving money over providing a higher quality customer experience, reports Wall Street Journal.

Their departures were announced internally, but have not been explained, and in each case other executives have been appointed as acting replacements. Tim Cook will take over the role of John Browett on an interim basis. A search for his successor is underway. Mr. Forstall will leave Apple next year and serve as an adviser to Mr. Cook until then.

browett forstal

John Browett (left) and Scott Forstall (right) are leaving Apple.

Why Scott Forstall got Terminated?

Scott Forstall, a 15-year Apple veteran and head of its mobile software unit, was asked to sign a letter of Apology over faulty execution of Maps app, Mr. Forstall argued that the company could address the public without apologizing like they did a few years ago, when the company shipped original iPhone 4 with faulty antennas. Mr. Cook and other executives disagreed, and instead, Timothy D. Cook, Apple’s chief executive, in September signed the apology letter to Apple customers over maps.

The NYTimes reports:

According to two people who have worked with Apple to develop new third-party products for the iPhone, the relationship between Mr. Forstall and Mr. Ive had soured to a point that the two executives would not sit in the same meeting room together.

Apple Management Changes

Apple also rearranged its executive deck chairs on Monday, elevating John Ive with a responsibility to lead Human Interface teams in addition to his role as head of Industrial Design.  Eddy Cue will take over responsibility for Siri and Maps, the voice-activated virtual assistant in the iPhone. Craig Federighi, who was previously in charge of Mac OS X development, will also lead development of iOS for iPads and iPhones. Bob Mansfield will lead a new “Technologies” group focused on innovation in wireless technology and semiconductors.

The reporter sought to ask both Scott Forstall and John Browett follow-up questions about their surprise exit, but both of them denied the request.

Sources: WSJ, NYT

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