Wall Street journal reports that the Asian component suppliers have started mass production of iPad Mini, people with knowledge of the situation said. Insider sources revealed that the smaller tablet will have a 7.85-inch liquid-crystal display with a lower resolution compared with the new iPad model that launched in March. The iPad Mini has already been rumoured sport a 1024×768 pixel display.
The sources added that starting September, Apple’s key suppliers South Korea’s LG Display Co. and Taiwan’s AU Optronics Corp. has begun mass production of the LCD screens for the new device.
Apple Inc.’s Asian component suppliers have started mass production of a new tablet computer smaller than the current iPad, people with knowledge of the situation said, as the Silicon Valley company tries to stay competitive against rivals such as Google Inc. GOOG -0.63% and Amazon.com Inc. AMZN -0.56% that are offering smaller, less-expensive alternatives to the iPad.
The latest report chimes well with the rumored iPad Mini media event date in October. Back in February, WSJ published a similar report claiming that Apple is testing a smaller size tablet, and five months later same publication published a report claiming that Apple will likely launch Mini iPad in October 2012.
Wall Street Journal is often considered as one of Apple’s preferred channels for staging an engineered leak to contain consumer and investor expectations. So take this report on serious note.
There are certainly competitive reasons for Apple to launch cheaper and smaller tablet to outpace the Amazon Fire and Google Nexus 7 (7-inch) tablets, which are apparently clipping away at the tablet market low-end.