Apple CEO Tim Cook today acknowledged that their iOS map service contains critical geographical errors leading to a large amount of misleading, mistaken and missing information. He apologized publicly to all its customers by issuing a letter on the company’s Web site. Tim Cooks finally accepted that Apple disappointed its customers by “felling short” on its commitment to bring world-class map service to its customers.
In the letter, Cook clarifies – “as time progressed, [they] wanted to provide customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps.”
While the critical bugs are fixed in iOS Maps, Tim suggest all customers to download map apps from the App Store such as Bing, MapQuest or Waze, or instead use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Here’s the letter in full:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Some insider sources say that Apple has already begun fixing the server-side information used for its Maps app with improved data. Apple is even hiring Ex-Google Maps employees to fix iOS Maps, as reported earlier. But there is no time-frame available.
What do you think? Will Apple be able to fix critical Maps error in iOS 6.0? This Year?