Using the sly marketing tactics, Samsung has published an ad in various national newspapers in United States against its arch rival Apple to show off its new Galaxy S III handset as an alternative choice for potential iPhone 5 customers. The newspaper advert starts with the very large letters “It doesn’t take a genius”, stamping home in the largest possible way their message that actually Galaxy S3 is “Genius”.
The ad understates the Apple’s iPhone 5 features and various other features that will accompany with the public version of iOS 6. The ad draws attention to the features of the Galaxy S III, whilst highlighting and pointing out around the sides of the phone how it betters the iPhone 5 – in what can only be described as an attack ad of the highest order. The ad goes somewhat further than discussing features mentioning not-so-used attributes such as Tilt to zoom, smart Alert, shake to update, et cetera. Even the ability to remove battery is mentioned by Samsung as an advantage over iPhone 5. As many of our readers know, iOS 6 brings 200 new features to the platform and that is a clear advantage to those who care about such a thing.
The ad seems to be a part of a larger push by Samsung to dust off a brand that was clouded by recent lost to Apple in a major legal battle with a $1.05 billion verdict. Does Samsung’s move appears to be a revengeful response? Do you find these ads persuasive or effective? It’s unclear how successful this campaign will be but what do you think? Share your opinion with us in the comments section below. BTW here’s the ad which appeared in NYT.
Source [Business Insider]